After studying business and marketing at university Jonny Kidd started working at Cable TV (now Virgin) in 1997. He worked across the UK selling airtime directly in the regions on channels like MTV, Discovery, UK Gold and UK Living. The campaign values ranged from £1,000 to £100,000 and the TV production value was often just £1,000.
It was a fantastic grounding dealing with real growing businesses and real people -which is exactly what Media Clarity still does 25 years later. After Cable TV Jonny gained work experience at Time Warner in New York and Channel 31 in Australia. On returning to the UK in 2002 he took the job as business development manager for itv1 in the Granada region.
After 3 years Jonny had brought in record sales and enough clients recommended that he set up his own independent business to service clients who didn’t want ‘the big agency sell’.
Itv has backed Jonny from the start as have the other media sales houses. They understand that Media Clarity is trying to encourage and cultivate new business and to help businesses grow by making well-planned and informed media buying decisions.