Media Clarity was set up in 2004 as a media independent and is edging ever closer to 20 successful years in business. The business was originally set up to assist advertisers using TV for the first time and to help them through the process ultimately to get the right return on investment.
We have consistently grown the business and have tried to diversify our client list and work across a broad spectrum of genres and areas.
We are not a ‘big London or city agency’ with big overheads, but we have strong links and relationships in the media and we offer a personal, consultative, hands-on buying service across all media buying including digital, TV, vod, press, radio and out of home media. We are happy to work with all production and design companies and can recommend new ones if needed.


After studying business and marketing at university Jonny Kidd started working at Cable TV (now Virgin) in 1997. He worked across the UK selling airtime directly in the regions on channels like MTV, Discovery, UK Gold and UK Living. The campaign values ranged from £1,000 to £100,000 and the TV production value was often just £1,000. 

It was a fantastic grounding dealing with real growing businesses and real people -which is exactly what Media Clarity still does 25 years later. After Cable TV Jonny gained work experience at Time Warner in New York and Channel 31 in Australia. On returning to the UK in 2002 he took the job as business development manager for itv1 in the Granada region. 

After 3 years Jonny had brought in record sales and enough clients recommended that he set up his own independent business to service clients who didn’t want ‘the big agency sell’. 

Itv has backed Jonny from the start as have the other media sales houses. They understand that Media Clarity is trying to encourage and cultivate new business and to help businesses grow by making well-planned and informed media buying decisions.


We position ourselves as a boutique agency rather than a large buying house and try to work ‘under the radar of the big agency sell’.

Our offices have recently moved to the beautiful market town of Knutsford: if you want to pop in for a brew or contact us anytime:
07736 088623
‘The Old Library’ 117 - 123 King Street, Knutsford WA16 6EH


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