CASE STUDIES

Gen V were recommended to use us by Veganuary (another MC client) and asked Media Clarity to plan and buy a campaign that would have a huge impact across London with a £500k overall spend.

The creative was centred around asking Rishi Sunak the prime minister (at the time of writing) to try vegan for a month around ‘Veganuary’ in January 2023.

We have always worked with FMCG brands dating back to 2002 when we convinced bargain booze to try TV for the first time and ended up working with the business and buying all their media across radio, press, tv and out-of-home for the following 10 years until they sold out to booker.

In 2016 Veganuary wanted to target a busy London audience after Christmas in the hope they might give up meat for the month of January….

Media Clarity have bought media for those businesses regionally, nationally, and internationally! The Veganuary campaign we ran on the London underground delivered record sign-ups and created lots of noise and pr which helped to elevate the brand and deliver results.

In the past 20 years I have been involved in several businesses in several different areas and fields. Whenever and wherever we need to buy media - I always turn to Jonny knowing I will get honest impartial advice and recommendations. 

Bavaria are a well-established independent brewer from Holland and wanted to compete with the bigger beer brands who have huge marketing budgets in comparison.

This sponsorship deal enabled us to compete with them on a national basis hitting our core audience weekly and the campaign was a major success. Bavaria was a new to tv sponsorship client and the success was measured by a huge uplift in sales and the big supermarkets all stocking the product at different levels.

Media Clarity was recommended to us by another advertiser and we did look at several large creative and media planning agencies of which Media Clarity was one.

It was obvious from an early stage that Jonny ‘got it’ and that he was going to be easy and honest to deal with. It was a huge decision for us to spend on tv and since the sponsorship we have continued to work with Jonny and be successful with similar deals. I would recommend media clarity to any business that wants an straightforward approach, measured results and a top level of service.

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We had always advertised to the trade but the brief to media clarity was to take us direct to the consumer and particularly target men with an interest in electronics.

What media clarity helped us to achieve was phenomenal. The tv sponsorships originally drove the new enquiries and the press advertising resulted in over 1000 text enquiries for the new catalogue. Jonny backed up his promises and delivered what he said he would, we are still managing the leads the campaign created and look forward to working with Jonny again in the future.